Case Studies
How LinkedIn Turned One Notification Into a Retention Engine
Product Breakdown
10-12 min read
Notifications, Retention, Behavioral Psychology
Most products ask for permission. LinkedIn asks at the moment you actually need it — turning an annoying system prompt into a meaningful, high-converting user decision.
How McDonald's Engineered Its Self-Serve Kiosks to Increase Revenue Without Changing the Menu
Product Strategy
12 min read
UX, Behavioral Psychology, Product Marketing
McDonald's didn't redesign the menu. They redesigned the buying decision — engineering a kiosk that quietly increases average order value on every visit.
Clubhouse Product Teardown
Product Teardown
5 min read
Product Teardown, UX, Growth, Retention
How Clubhouse turned scarcity, FOMO and live audio into a powerful growth loop — and where the experience started to break.